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Performance Nutrition

Promising benefits come with doping risk

The professor of human physiology at Liverpool John Moores University and Head of Nutrition to England Rugby and The DP World Tour Golf gave the warning in an information-packed session​...

What Endurance Athletes Need to Know About Calcium – Triathlete

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When to start carb loading on marathon week

Carbohydrate loading, commonly known as carb-loading is an important nutrition strategy used by endurance athletes to improve their performance by increasing the amount of fuel stored in the muscles....

Elite athletes invest in analytics-powered nutrition app

Hexis, which uses advanced analytics to optimise athletes’ nutrition plans, has raised a £1.6M Pre-Seed round. Hexis uses a “scientific carb coding system” which calculates and predicts an athlete’s needs...

Southampton FC owners back AI sports nutrition startup

SportTechInvestmentStartup personalising fuelling strategies for elite sportspeople led by nutritionists at  Hexis, pioneers of AI-driven fuelling plans for athletes, has raised a £1.6 million pre-seed fundraising round.  The company aims to...

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