Performance Nutrition

Truth Unlocked: Optimum Nutrition Launches New Myth busting Campaign with TBWA

TBWA launch a new myth busting campaign with Optimum Nutrition to tackle nutritional misconceptions that abound in the sports nutrition industry. ‘#TRUTHUNLOCKED’ challenges these myths head-on by providing a...

March 8, 2025

Performance Nutrition

Nutrition Tech for Marathon Training: What’s Worth the Price?

When I showed up for a sweat test at the Skratch Lab Cafe in Boulder, Colorado, I was fully kitted out for a run. I don’t know exactly what...

March 8, 2025

Performance Nutrition

My Sports Dietitian and Get Recruited Consulting Partner to Elevate Athlete Performance

EXTON, PA — My Sports Dietitian (MSD) has announced a strategic partnership with Get Recruited Consulting, combining their expertise to enhance athlete development through advanced sports nutrition services. This...

March 8, 2025

Performance Nutrition

Sports Nutrition Market 2024 Opportunity, Challenge, Drivers,

Sports Nutrition MarketThe Sports Nutrition...

March 8, 2025

Performance Nutrition

05 | Cooked: Electrolytes — who needs them?

Emma Beckett: Over the past few years, you might have heard advertisements on your podcast feeds like this. Speaker 1: An electrolyte drink mixed with everything you need and nothing...

March 8, 2025

Performance Nutrition

Fueling for Vasaloppet: Nutrition strategy for before, during, and after the event

To ski Vasaloppet, Pro Team athletes and recreational long-distance skiers must prepare physically, mentally, and technically in a broader way. To ski the 90km efficiently, it is essential to...

March 8, 2025

Performance Nutrition

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