Mumbai City FC partner with UpUrFit for enhanced athlete recovery
Mumbai City FC, the defending Indian Super League (ISL) champions, have strengthened their commitment to player well-being by partnering with the renowned sports and fitness brand, UpUrFit.The multi-year collaboration provides the...
Boise State student-athletes building mental health programs
Boise State student-athletes are partnering with Treasure Valley students to introduce mental health support systems to high school campuses.
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Pro athletes turning to pilates to stay in the game longer
EAGAN, Minn. — In the 22 years Denise Strenger has been teaching Pilates, six of those years a Training HAUS in Eagan, she's seen a change in her clientele. She teaches...
Novak Djokovic confesses he ‘hopes to never recover’ from Olympics feelings at US Open
Novak Djokovic has declared he hopes “to never recover” from winning an Olympic gold medal because it brought “the best set of feelings” he ever experienced as an athlete.”
The...
When An Athlete’s Endorsement Does Not Bring Gold: Olympic Feats In Branding
Product endorsements by winning athletes are a companion to every Olympics. History has shown these deals come with risk. Here are how some brands got back on their feet.
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